Research & Publications

Harnessing Belief for Social Change: Witchcraft, Psychological Governance, and Community-Based Social Marketing in Rural Southeast Nigeria

Harnessing Belief for Social Change: Witchcraft, Psychological Governance, and Community-Based Social Marketing in Rural Southeast Nigeria

Exploring effect of customers’ perceived enjoyment, self-efficacy and perceived risk on their intention to use antiplagiarism software

Predictors of Continuous Intention to Use Mobile Payment Platforms in a Typical Developing Economy Context: A Literature Review

Factors Influencing Continuous Intention to Use Mobile Payment Platforms in Southeast Nigeria

Examining the interplay between Nigerian university online website presence and student enrolments

Determinants of Customer Satisfaction in High-Contact Service Environments

What Drives Loyalty for Low Income Earners in Emerging Markets

Product innovation and customer satisfaction in Nigeria brewery industry: a study of customers of Star Lager Beer by Nigerian Breweries Plc. in Southeast, Nigeria

Examining the effect of customers’ perception of bank marketing communication on customer loyalty

Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective

Determinants of relationship quality and customer loyalty in retail banking: Evidence from Nigeria

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Service quality, customer satisfaction and loyalty in automobile repair services sector

An analysis of the role of working capital on the profitability of United Nigerian Textiles PLC

Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case

Assessing the impact of socio-economic dimensions of capitalism on global security and sustainable development

Third Party Logistics Service Marketing and Economic Development (Study of the Speed Mail Businesses in Nigeria)

Predicting students’ attitudes towards advertising on a university Virtual Learning Environment (VLE)

Commitment in the workplace: The impact of income and age on employee commitment in Nigerian banking sector

Internal Marketing Communication in Service Organisation

Exploring the impact of brand image on customer loyalty and commitment in China

Organisational Commitment in Developing Countries: The Case of Nigeria